The man popularly known as the fast-food visionary who inspired Taco Bell's billion-dollar Doritos Locos Tacos has died of cancer - after never making one cent from them.
Todd Mills, 41, who had a brainwave for the idea while watching TV in 2009 passed away on Thanksgiving, surrounded by his wife and two daughters, Tyler, 19, and Lainey,6, after Taco Bell donated just $1,000 towards his medical bills.
Vice president of media and information at the Little Rock Regional Chamber of Commerce, Mills lobbied Taco Bell and the owners of Doritos for two years using a much loved and humorous Facebook campaign that had millions of followers and in March 2012 finally saw his hybrid snack become a reality .... http://www.dailymail.co.uk
