There is an old axiom in marketing: Good advertising makes a bad product fail faster.
If you doubt that, may I submit Exhibit A: The 2016 campaign for the Republican nomination for President of Jeb Bush. It now joins the likes of the Ford Edsel and Coca-Cola's "New Coke" as a bona-fide marketing flop of an enormous magnitude.
In each case, be it Edsel, New Coke or Jeb!, logic dictated a winner. Research for all three concluded a marketplace that was theirs for the taking.
All three were rooted in strong family brand equity and even carried the brand name forward .... http://www.nydailynews.com
