"Putin" Named Best-Known Brand on Earth, Beats Apple and Coca-Cola

This article originally appeared at the German daily, the Algemeine Morgenpost Rundschau. Translated from the original German by Tom Winter at Fort Russ.

Whether it’s a Putin tiger, Putin smartphone, Putin bikers, Putin super-spy ship, Putin tank, Putin World Cup, Putin games, Putin dog, or Putin cat - if it says “Putin” on it, it causes consumers to focus.

They tend not to focus too closely, but this is the subliminal nature of advertising. By this metric, “Putin” is way ahead of Coca-Cola, Apple, and McDonalds.

Especially popular are referenda. When the “Putin” brand stands behind it, approval rates tend to hit 90% .... http://russia-insider.com